It appears that the legal battle between GoldieBlox
and the Beastie Boys is over almost as quickly as it had begun. The conflict began when GoldieBlox, a toy
manufacturer that creates engineering and construction toys specifically
targeted to girls, released a viral video parodying the Beastie Boys’ song
“Girls.” The video served as an
advertisement for GoldieBlox toys while attempting to inspire young girls to
become future engineers. The parody included
an elaborate Rube Goldberg machine with a parody of the song “Girls” playing in
the background. The song featured a new
recording of the music and a revised set of lyrics declaring that “(Girls) can
engineer that.”
Shortly after the video was released, the Beastie
Boys sent letters to GoldieBlox accusing the company of copyright
infringement. In response, on November
21, 2013, GoldieBlox filed suit against the Beastie Boys in California District
Court seeking a declaratory judgment allowing the company to use the parody
song under the Fair Use Doctrine. Under
17 U.S.C. §107, the Fair Use Doctrine allows a copyrighted work to be
reproduced for purposes such as criticism, comment, news reporting, teaching,
or research. Also according 17 U.S.C. §107,
in determining whether the Fair Use Doctrine applies to a particular case, the
following factors are to be considered:
- The purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes.
- The nature of the copyrighted work.
- The amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
- The effect of the use upon the potential market for a value of the copyrighted work.
However, before the court could decide whether the parody was legal under
the Fair Use Doctrine, GoldieBlox changed their position. In an open letter to the Beastie Boys on the
GoldieBlox website, the company apologized to the group and removed the song
from their advertisement.
GoldieBlox's complaint can be found here.
GoldieBlox's open letter apology to the Beastie Boys can be found here.
(Blog entry written by Alex Diamond, IBLT/Carter DeLuca Entrepreneurship Support Fellow for the Fall 2013 semester)
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